25 YEARS OF DIGITAL DESIGN EXPERIENCE
As a pioneer in digital user experience design, I started out in 1991 organizing and publishing research from the University of Waterloo using the very ﬁrst implementation of the World Wide Web. For the last 25 years, I have created user experience and design architecture solutions that marry innovative design with practical business requirements to produce successful results. Having studied physics at university, I bring a scientiﬁc approach to research, testing and deliverables.
I have been involved in hundreds of corporate projects and bring a wide depth and breadth of experience to my clients and teams. I have been an independent UXD consultant since 2008. I have worked at Canada’s largest marketing agencies, including Sapient, MacLaren McCann, Cossette, Klick, Momentum and a number of smaller web shops. I have also led projects on many internal design teams including CIBC, BMO, TD, Texas Instruments, Manulife, Great West Life, Independent Health, City of Toronto, Government of New Brunswick, Bell Technology, Hydro One, Rogers…and the list goes on.
My digital design work starts from the beginning including the ﬁrst websites for The Toronto Maple Leafs (1996), GM Canada (1996), Bowne (1997), UUNet (1997), Nash the Slash (1994) and many others.
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I can create wireframes quickly so that all stakeholders can benefit from seeing their requirements integrated into the first iteration of design.
By bringing your users into the design process we can ensure the UX design directly meets users’ needs and requirements. Happy users mean happy business stakeholders.
Waterfall, Agile, Lean, or whatever your process is I can work with it. I’ve had considerable experience with UX project planning recommending plans that are designed to work seamlessly with your organization.
The key to a good user experience is understanding the users, whether you have your own internal customer insights or require me to collect and analyze your market.
I transform wireframes into visual designed mockups that communicate the look and feel of the final solution. I create working prototypes so that users and stakeholders can experience the design without the need for other resources to design and code.
Today’s digital world is accessed on multiple devices. I create UX designs that are optimized to work with multiple devices. I can take into account responsive frameworks like Bootstrap or hand-coded breakpoints.